The Largest Kitchen Cabinetry Manufacturer in Asia

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The History of OPPEIN Is the Development History of Chinese Integrated Kitchen!


1994 Guangdong Optima Group Inc. was founded by Mr. Yao Liang Song. In this year, Optima firstly introduced “integrated kitchen cabinets” concept into China. In 1994, there were almost no specialized kitchen cabinets manufacturers in China.

1995 Optima cooperated with developers of real estate and launched “Integrated Kitchen Furnishings” service. For the first time, kitchen manufacturer and real estate developers allied in China.

1997 Optima put forward its Quality Warranty-Golden Card service. Consumers' awareness of integrated kitchen was fostered. Optima was recognized by more and more consumers.

1998 Optima introduced franchise store mode in kitchen industry for the first time. More than 100 stores were opened.

1999 As Optima group subsidiary, Owell Stone Factory and Optima Bathroom Division were established. Owell was high-quality solid surface manufacturer, products including acrylic-composite solid surface and other high-quality solid surface. Optima Bathroom Division produced bathroom series, products including bathroom cabinets, shower room, sanitary ware and bathtub etc.

2000 First Chinese functional kitchen cabinets was born in Optima. The combination of Kitchen cabinets, accessories and electrical appliances as a century gift was delivered to Chinese consumers.

2001 Optima designed and produced environment-friendly kitchen products. Health elements were considered in each Optima product hereby.

2003 Optima established its “Online Design System” and “Order Management System”. In this year, Optima Foreign Trade Dept was set up.

2005 Optima Launched and implemented its massive brand-building strategy. In this year, Optima Wardrobe Division was established. Wardrobe has became Optima’s another strongpoint.

2006 Optima streamlined its production, sales and marketing, management in full scale. Optima was certified by CCEL (China Certification Committee for Environmental Labelling Products). Optima was the first manufacturer in kitchen industry to obtain this certification.

2007 Optima was awarded China Top Brand by “General Administration of Quality Supervision, Inspection and Quarantine of PRC”.

2008 Confronted with global financial crisis and depressed real estate, Optima launched its “Tank Rebuilding Plan”. Sales volume keeps rising. Now As the leading kitchen cabinets manufacturer in China, Optima has owned more than 1000 franchise stores spreading over 600 domestic cities. Moreover, Optima products are more and more popular in over 50 countries and regions. China Optima is on the way to becoming World Optima.

2009 Optima was awarded China Well-Known Trademark by “The State Administration for Industry and Commerce”

2010 To meet the trends of group development, the logo was changed from OPTIMA to OPPEIN. The name of company was changed to “Guangdong Oppein Home Group, Inc.”

2011 OPPEIN Set up TIANJIN manufacture center, which is covering areas of 50 acres. The total area of OPPEIN is 125 acres. 


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